Brand Partners
8 brand partnerships driving $1.4B in revenue with $8.2M co-op funding
Brand Portfolio
Tempur-Pedic
Exclusive SKUs12
SPIFF Rate$80/unit
Co-op Fund$2.1M
Revenue Share24%
Sealy
Exclusive SKUs8
SPIFF Rate$45/unit
Co-op Fund$1.4M
Revenue Share18%
Beautyrest
Exclusive SKUs6
SPIFF Rate$55/unit
Co-op Fund$1.1M
Revenue Share14%
Purple
Exclusive SKUs4
SPIFF Rate$70/unit
Co-op Fund$0.9M
Revenue Share12%
Serta
Exclusive SKUs5
SPIFF Rate$40/unit
Co-op Fund$0.8M
Revenue Share11%
Stearns & Foster
Exclusive SKUs3
SPIFF Rate$65/unit
Co-op Fund$0.7M
Revenue Share9%
Casper
Exclusive SKUs2
SPIFF Rate$35/unit
Co-op Fund$0.6M
Revenue Share7%
Nectar
Exclusive SKUs2
SPIFF Rate$30/unit
Co-op Fund$0.6M
Revenue Share5%
Revenue Share by Brand
$1.4BTotal
Tempur-Pedic24
Sealy18
Beautyrest14
Purple12
Serta11
Stearns & Foster9
Casper7
Nectar5
SPIFF Rates by Brand ($/unit)
Tempur-Pedic
80$
Sealy
45$
Beautyrest
55$
Purple
70$
Serta
40$
Stearns & Foster
65$
Casper
35$
Nectar
30$
Co-op Funding Allocation ($M)
Revenue Flow: Brands to Product Categories
Brand Exclusivity Matrix (by Format)
Flagship
Standard
Outlet
SiS
Tempur-Pedic
100
70
30
70
Sealy
70
100
70
30
Beautyrest
70
70
70
30
Purple
100
70
0
30
Serta
30
100
70
70
Stearns & Foster
100
30
0
0
Casper
30
70
0
100
Nectar
0
70
100
30
Exclusive (100)
Available (70)
Limited (30)
Not Carried (0)