Product Mix
Category allocation, margin analysis, and mix shift tracking across 200 stores
Target Product Mix
$1.4BRevenue
Mattresses60
Adjustable Bases20
Bedding15
Sleep Tech5
Target vs Actual Mix (%)
Matt. Target
60%
Matt. Actual
62%
Base Target
20%
Base Actual
18%
Bedding Tgt
15%
Bedding Act
14%
Tech Target
5%
Tech Actual
6%
Revenue by Product Sub-Category ($M)
Margin Analysis by Category
| Category | Gross Margin | Revenue | Contribution | Trend |
|---|---|---|---|---|
| Mattresses | 42% | $840M | 60% | Stable |
| Adjustable Bases | 55% | $280M | 20% | Growing |
| Bedding | 65% | $210M | 15% | Stable |
| Sleep Tech | 48% | $70M | 5% | Growing |
| Accessories | 72% | $42M | 3% | Growing |
Mattress Share Trend (%)
Declining from 65% to 60% as bases grow
Adjustable Base Share Trend (%)
Growing from 16% to 20% — key margin driver
Flagship
Premium Mattresses52%
Adjustable Bases24%
Sleep Tech12%
Bedding12%
Tech-forward mix drives highest ASP
Standard
Mattresses62%
Adjustable Bases18%
Sleep Tech5%
Bedding15%
Balanced — room to grow bases
Outlet
Clearance Mattresses72%
Overstock Bases12%
Sleep Tech2%
Bedding Deals14%
Volume play — low margin per unit
Shop-in-Shop
Featured Mattresses65%
Adjustable Bases20%
Sleep Tech3%
Bedding12%
Curated SKUs for partner retail