Seasonal Strategy
Annual promotional calendar, demand forecasting, and inventory pre-positioning
12-Month Seasonality Index (100 = peak demand)
Product Demand Intensity (0-100)
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Mattresses
55
82
65
58
88
68
62
60
80
65
95
78
Bases
50
75
60
52
80
62
58
55
72
58
85
70
Bedding
60
70
55
50
65
55
50
70
60
68
90
88
Sleep Tech
45
60
50
48
55
50
48
45
55
52
72
68
Promotional Investment by Quarter ($M)
Q1 (Jan-Mar)
3.6M
Q2 (Apr-Jun)
4.3M
Q3 (Jul-Sep)
4M
Q4 (Oct-Dec)
7.7M
Key Promotional Events
Presidents' Day
Feb 14-17
Budget$2.4M
Target Lift+18%
Memorial Day
May 23-26
Budget$3.1M
Target Lift+22%
July 4th
Jul 1-6
Budget$1.2M
Target Lift+8%
Labor Day
Aug 29-Sep 1
Budget$2.8M
Target Lift+20%
Black Friday
Nov 27-30
Budget$4.5M
Target Lift+35%
Holiday Season
Dec 1-24
Budget$3.2M
Target Lift+25%
Holiday Season Revenue Forecast ($M weekly)
Center: $48MLow: $42MHigh: $54M
Inventory Pre-Positioning (weeks before event)
Presidents' Day
4 wks
Memorial Day
6 wks
July 4th
3 wks
Labor Day
5 wks
Black Friday
8 wks
Holiday Season
6 wks