Customer Journey

End-to-end conversion funnel, segment analysis, and abandonment insights for Flagship stores

Conversion Funnel — Flagship

Walk-In Traffic

138

Browse & Explore

10274%

74% cvr

Sleep Assessment

6867%

67% cvr

Try & Compare

4871%

71% cvr

Close Sale

2246%

46% cvr

Schedule Delivery

2195%

95% cvr

Overall Conversion: Traffic \u2192 Sale = 15.9%

Stage Conversion Rate (%)

Traffic → Browse

74%

Browse → Assess

67%

Assess → Try

71%

Try → Close

46%

Close → Deliver

95%

30-Day Traffic Trend (daily visitors)

Customer Segments

Bubble size = estimated lifetime value

Customer Satisfaction (CSAT)

Summit Sleep

Industry Avg

Abandonment Analysis

Drop-off: Browse → Engage38%

Reason: No greeting within 2 minutes

Action: Implement 30-second greeting standard

Drop-off: Try → Close58%

Reason: Price shock at mattress + accessories total

Action: Lead with financing options before final total

Drop-off: Close → Deliver6%

Reason: Delivery window too narrow or too far out

Action: Offer same-week delivery for in-stock items