Promotion Calendar
6 major promotional events driving $20.9M in annual spend with 22% average revenue lift
Annual Promotion Timeline
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Presidents' Day
Feb 14-20
Memorial Day
May 22-29
July 4th
Jun 28 - Jul 5
Labor Day
Aug 30 - Sep 6
Black Friday
Nov 21-28
Holiday Sale
Dec 10-31
Revenue Lift by Promotion (%)
Black Friday
35%
Holiday
28%
Labor Day
24%
Memorial Day
22%
Presidents' Day
18%
July 4th
12%
Promotional Spend Breakdown
$20.9MTotal Spend
Advertising35
Markdowns28
SPIFFs22
Events15
Promotion x Format Participation
Flagship
Standard
Outlet
SiS
Presidents' Day
100
100
100
50
Memorial Day
100
100
100
100
July 4th
0
100
100
0
Labor Day
100
100
100
100
Black Friday
100
100
100
100
Holiday Sale
100
100
0
0
Full participation
Limited
Not participating
Baseline Revenue ($M/mo)
Flat ~$105M baseline without promotions
Promoted Revenue ($M/mo)
Revenue spikes during promo windows
Presidents' Day
Feb 14-20
Formats
FlagshipStandardOutlet
Budget$2.8M
Projected Lift+18%
Vendor Co-op35%
Memorial Day
May 22-29
Formats
FlagshipStandardOutletSiS
Budget$3.4M
Projected Lift+22%
Vendor Co-op40%
July 4th
Jun 28 - Jul 5
Formats
StandardOutlet
Budget$1.6M
Projected Lift+12%
Vendor Co-op25%
Labor Day
Aug 30 - Sep 6
Formats
FlagshipStandardOutletSiS
Budget$3.8M
Projected Lift+24%
Vendor Co-op42%
Black Friday
Nov 21-28
Formats
All Formats
Budget$5.2M
Projected Lift+35%
Vendor Co-op50%
Holiday Sale
Dec 10-31
Formats
FlagshipStandard
Budget$4.1M
Projected Lift+28%
Vendor Co-op38%